July 2010: The relaunch of Break The Cycle - The physically grueling cycle from Brisbane down to Canberra over two weeks.
Working alongside the national direct of Be A HERO Australia David Crawford, and the team at Break The Cycle. We were able to once again revamp their website as a donation to help boost their brand awareness.
Going for the new age WEB2.0 feel the goal of building community around the event through the site was certainly acheived. We aimed to focus on the video blog, Facebook and Twitter with all three feeds being shown on the homepage.
This worked extremely successfully and we are now working towards duplicating this event and the website for similar projects with Break The Cycle Cambodia, and Break The cycle Africa in the works for early 2011!