Architecture requires perfection. A single mistake can make an entire floorplan look displeasing. Too many mistakes can cause the whole plan to become unusable. You put perfection into your architectural designs. Are you doing the same for your website? A well-organized, aesthetically pleasing architecture design website shows your clients that you take their projects seriously. Incorporate these tips into your own website design to show you put effort into anything you build.
1. Upload High-Quality Photographs
Clients who search the internet for architects do so with the intention of seeing complete portfolios. A well-designed website and impressive resume only go so far. Uploading large, high-resolution images of your completed projects is essential on an architecture website. Take pictures from different angles and in different lights to show all the potential your completed projects have. If you aren’t great behind the camera, it is worth the expense to hire a professional photographer to help you with your portfolio.
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2. Create a Responsive Design
Your website needs to look perfect across all platforms. The easiest way to do this is to create a responsive design for it. Responsive designs detect whether your visitors are browsing on a laptop, tablet, or smartphone, and adjust screen size and other features accordingly. This ensures your architecture design website looks professional, is easy to navigate, and functions as it should no matter where your clients are browsing from.
3. Update Your Website Often
Most business websites rarely receive updates, and your architecture design website is probably no exception. When your website has a sole purpose of displaying your work and bringing in new clients, it’s easy to create it and forget it. Unfortunately, search engine results pages favor websites that update often. You have several choices for keeping your site up to date. If you’re currently working on a project, upload progress pictures each week. Between projects, you can blog (or hire someone to blog for you) about architecture news to keep your website relevant and higher up in search results.
4. Make Speed a Priority
Nobody likes a slow-loading website. Because your architecture design website is likely image-heavy, it may load too slowly if you don’t take proper precautions. Try to keep images under 1500 pixels and file sizes under 200 kilobytes. There are a variety of applications available to help you reduce the sizes of your images without reducing their quality.
5. Use a Content Management System
Your website needs to appeal to you, too. Using an outdated system may make you less motivated to keep up with your site. A content management system allows you to edit and organize your website and its content from a single organized dashboard. Using a CMS allows you to create pages or blog posts, add images, include meta information, research keywords, correspond with clients, and much more, all on one platform. Free and paid options are available, making it easy to try a few before deciding which one works best for you.
6. Provide Contact Information
It might seem like an obvious tip, but you’d be surprised how many people forget to add contact information to their websites. Your architecture design website should include your company name, address, phone number, and email address in its footer, which allows it to show up on every page. In addition, create a contact page that provides this information. If you have a physical office, include directions to it and your hours. Finally, add a contact form that allows people to provide their name, phone number, email address, and some information about their project ideas. You can use their information to follow up on leads at times convenient for them.
Your architecture speaks for itself. Your website should, too. Creating an excellent architecture design website is the first step to attracting new clients and building an even stronger portfolio. The sooner you start making changes, the sooner you’ll see improvement in your business.
We work with businesses of all shapes and sizes. So if you’re in the market for professional web design and digital marketing, give us a call or drop us a line with a few details on your business goals and one of our digital marketing experts will get back to you with some great ideas.