Conversion Rate Optimisation (CRO) is a method of improving the performance of your website. Successful CRO is found when a high rate of customers performs an action that was originally intended by you. This could be signing up for a subscription service, enquiring about your business, or simply just to bring traffic flow to your website. Whatever it may be, optimising your website will result in achieving your goals and ensuring you have satisfied customers.
CRO takes advantage of the foot traffic of your website by increasing clicks, engagement and therefore sales. It’s a method that analyses and tests user feedback in order to find ways to increase your site’s conversion rates. Improve your Conversion Rate percentage and maximise profits. It’s a no-brainer.
Whether it be a service or product-based business, we can all agree that Conversion Rate Optimisation is an important part in gaining more satisfied customers. Follow these simple tips to master CRO.
Search Engine Optimisation (SEO) is a great method to increase customer flow. Ranking higher in Google will allow customers to notice and visit your site above others.
Is your website user-friendly? Test out your site and analyse the placement, design and links. There may be ways in which you can improve the accessibility of your website.
Clarity & Avoiding Distraction
Is your intended action of the user easily noticeable? Having a clear navigation of the site will ensure customers will be able to direct themselves to your products/services. Simplicity is the key when it comes to allowing users have a clear vision of what to do.
Reduce Bounce & Exit Rates
Finding when and why the user exits your site will help you to update your site in order to reduce bounce and exit rates. Could you fix this problem by changing different elements on your site?
Referrals act as a great way to convince new customers of your products/services. This can also be done by showing testimonials of previous customers that have been satisfied with your business. This method can help to increase profit as well as exit rates.
Still not sure where to start?
Testing out your website is a great way to identify any barriers that may be limiting your users.
A system that allows you to test your site is HotJar. HotJar is a recording system that follows user movements throughout your website. By viewing user movements, it is easy to see where any barriers may occur. The HotJar system is an easy platform for you to be able to improve your website and make sure it’s performing to its optimum level.
Click here to learn more about HotJar.
iSonic will help you to master SEO and CRO methods. Check out our blog post discussing the basics of SEO and how important it is to ensure your site has a high search engine ranking.