There’s a series of steps involved in turning prospects into a customer. You have your product or service. You got a snazzy website up and running. You even have a strong social media presence. All that is fine, but it’s not enough to sustain long-term business growth. Potential buyers who are unfamiliar with your brand won’t likely make a purchase until they learn more about your company. You need a digital marketing sales funnel for developing customer relationships – and boosting sales.