Month: October 2019

Top of Funnel Marketing Example - Sushi Shop

Getting Customers Through the Gate With ToFu (Top of Funnel) Marketing

The first time you saw the term “ToFu marketing,” you probably thought of ads for a vegan restaurant. While top of funnel marketing could do wonders for this type of business, it has positive, far-reaching effects for any organization that employs it. The truth is that companies often focus efforts exclusively on closing the sale, while missing opportunities to attract new buyers. Managers may also not realize that a heavy sales pitch too close to the top of the funnel may push people away.

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