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There’s a series of steps involved in turning prospects into a customer. You have your product or service. You got a snazzy website up and running. You even have a strong social media presence. All that is fine, but it’s not enough to sustain long-term business growth. Potential buyers who are unfamiliar with your brand […]

As a franchise you are part of a unique family of businesses which typically share the same pain points as other businesses but have the advantage of numbers – usually reserved to large corporate organisations. When franchise digital marketing is done consistently, right and across the entire family of territories the power of the group […]

Your website is the face of your business, giving your clients, referrals and potential customers an understanding of what you offer and what your business is about. Your website typically serves as the first/second touch point after a referral, flyer, search or social media post. Therefore, it is a critical piece of the journey in […]

Team leaders have to manage and motivate the team. As creativity and motivation can quickly drain from your team members, workplace failure is inevitable. Statistics suggest that 97% of business professionals don’t positively cooperate in a collaborative environment. Perhaps this may be an act of poor team leadership. It is proven that business teams work […]

Conversion Rate Optimisation (CRO) is a method of improving the performance of your website. Successful CRO is found when a high rate of customers performs an action that was originally intended by you. This could be signing up for a subscription service, enquiring about your business, or simply just to bring traffic flow to your […]