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Digital Insights

iOS14 & The Data Privacy War: How the Apple vs FB feud affects you.

Now more than ever, consumers are conscious of the digital footprints they are leaving around the web. We’re all becoming increasingly aware of protecting our online privacy and the security of our sensitive information. Many have also become concerned about the data collected by the websites they visit.

Everything you need to know about the latest Google Ads Update

In February 2021, Google announced that it will be changing how the search engine triggers ads – in the biggest change to the platform in many years. In short – Google are changing the way in which keywords are targeted and changing the definitions of their match types. Say goodbye to your trusty ‘Broad Match […]

Getting Customers Through the Gate With ToFu (Top of Funnel) Marketing

The first time you saw the term “ToFu marketing,” you probably thought of ads for a vegan restaurant. While top of funnel marketing could do wonders for this type of business, it has positive, far-reaching effects for any organization that employs it. The truth is that companies often focus efforts exclusively on closing the sale, […]

How to Boost Sales With a Digital Marketing Sales Funnel

There’s a series of steps involved in turning prospects into a customer. You have your product or service. You got a snazzy website up and running. You even have a strong social media presence. All that is fine, but it’s not enough to sustain long-term business growth. Potential buyers who are unfamiliar with your brand […]

Franchise Digital Marketing Foundations

As a franchise you are part of a unique family of businesses which typically share the same pain points as other businesses but have the advantage of numbers – usually reserved to large corporate organisations. When franchise digital marketing is done consistently, right and across the entire family of territories the power of the group […]

How often should you update or redesign your website?

Your website is the face of your business, giving your clients, referrals and potential customers an understanding of what you offer and what your business is about. Your website typically serves as the first/second touch point after a referral, flyer, search or social media post. Therefore, it is a critical piece of the journey in […]

Disciplined Team Leaders

Team leaders have to manage and motivate the team. As creativity and motivation can quickly drain from your team members, workplace failure is inevitable. Statistics suggest that 97% of business professionals don’t positively cooperate in a collaborative environment. Perhaps this may be an act of poor team leadership. It is proven that business teams work […]

5 Simple Tricks to Gain More Customers with CRO

Conversion Rate Optimisation (CRO) is a method of improving the performance of your website. Successful CRO is found when a high rate of customers performs an action that was originally intended by you. This could be signing up for a subscription service, enquiring about your business, or simply just to bring traffic flow to your […]

SEO Basics That You Need to Know

Search Engine Optimisation (SEO) is a great marketing technique that organically increases your website’s visibility within Google searches. Getting a higher rank in Google will increase awareness and traffic flow through your site as users are more likely to visit. SEO is essentially structuring your website in a way that search engines recognise. It is […]

Using analytics to get real feedback on your site

When you get your website built and hosted with iSonic there are some great advantages which you may not be taking advantage of which you may have forgotten about or not be aware of. In this blog, we wanted to cover some different aspects of what we offer in addition to website design which includes […]

FREE DOWNLOAD. Digital Marketing Planner


Need to overhaul the foundation of your marketing strategy? Download our FREE Digital Marketing Planner to restart your business growth and achieve your goals. We understand business, and we know how hard it can be to develop a digital marketing plan that just gets the job done – especially when you don’t know where to start.

Topics we cover:

  • Developing a painted picture
  • Target personas & offerings
  • Develop a budget that works
  • Accountability worksheet

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