Providing a regular, healthy and scalable flow of leads to your franchisees is crucial to their success as a business and your success in franchisee location growth. This responsibility often falls jointly on the master franchise and each location with the head office getting the blame if things aren’t working out. Franchisees expect systems and processes to deliver their product/services as well as run their business and marketing is no exception.
That’s why we have a dual-structured relationship with head office to develop the overarching strategy, goals and tactics and then each location creating a local SEO presence specific to their local target market.
Developing a sound strategy and execution calendar is the first step in creating a world class franchise marketing system.
Local search is a critical piece of effective franchise marketing to grow each location. Proper optimisation of maps, directories and SEO ensure each franchise shows prominently to online searchers in their respective areas.
It’s time to stop ad hoc social media posting. Optimise franchisee social marketing to win over the hearts and minds of their local target market without wasting time better spent running the business.
We will support your franchisees until the bitter end. Expect a dead-easy backend CMS, unlimited training and support calls.
Local content writing support, graphic design and customisation for each of your franchisees to market best to their local customers without straying outside the overarching franchise guidelines.
Creative solutions that improve internal processes including staff training systems, shared knowledge base, internal franchise communication systems plus much more.